After my blog post about the sustainability of denim jeans, many of my readers wanted to know where they can buy jeans from, that will reduce the impact on nature.
I must admit, it feels great to see people’s willingness for making the much-needed shift.
Coming back to the point, here is a list of indigenous as well as international brands from where you can buy denim jeans that are manufactured keeping in mind, the principles of sustainability. Each of these brands has its own approach but still, they are moving towards the same goal, i.e., sustainable and circular fashion.
They are moving towards the same goal, i.e., sustainable and circular fashion.
Korra is an indigenous brand with a mission of changing the way the apparel industry works throughout the world. They are working towards cutting excess inventory and textile waste. They are doing this amazing job by manufacturing a pair only when an order is placed. This means that every single piece is custom-made for the person placing the order.
Starting from INR 2000/-, it is an affordable option for you if you are looking for sustainable denim jeans.
Founded by Anand S Ahuja it’s another indigenous brand that is doing good work towards achieving sustainability in life. Their designs are made to express and not to impress. Inspired by street style, the garments are comfortable as well as affordable. They source and manufacture everything locally, cutting down the carbon footprint.
The price range starts from INR 2600/- that makes it an affordable brand for target customers, i.e., the urban millennials. You can get your hands on a pair of Bhaane by ordering it from their official website or myntra.com
If you are looking for something quirky and out of the box then Doodlage is yours to check out. They are dedicated towards managing the waste generated by the traditional fashion industry. They are the ultimate eco-friendly brand that collects scrap and industry waste then reconstruct them into one-of-a-kind pieces. This helps in keeping the waste away from landfill.
Although, the price range starts from INR 4000/- but it’s worth investing in one of a kind, sustainable, and a recycled piece of clothing that promotes circular fashion.
Everlane is a US-based conscious brand that’s trying to make a difference. They follow ethical ways for production by providing fair wage, good work environment etc. for their workers. They also maintain transparency in terms of sourcing and pricing for their customers. They are not focused on the trends but on the quality of the product as they want each piece to last as long as possible. The high-quality product ensures that the garment will stay away from landfills for a longer period.
They have started shipping to India and you can get yourself one of these by ordering from their official website, product starting at INR 4500/-
When talking about Denim jeans, how can I not talk about the legendary denim brand Levi’s. I call it legendary for a reason. The denim giant is moving towards sustainability throughout and for this they have introduced Water<Less® Initiative that has reduced water consumption tremendously.
Also, the better cotton initiative is launched by them where high-quality cotton, that uses minimal water and chemicals, are used to manufacture denim textile.
So, the next time you think of shopping for sustainable denim you can go for Levi’s. There are dedicated collections for sustainable denim as well. Feel free to choose your style.
So, these are the sustainable denim brands that I found, if you know any other brand let me and others know by commenting in the comment section. Hope you found it useful.
See you next time. Till then, keep smiling.
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